Lead Advisor

Oladimeji O. Oyekan

Commercial strategy & market development

A sales, marketing and commercial strategy professional with over 19 years of experience across FMCG, food manufacturing and consumer products in Africa.

Oladimeji drives business growth, market expansion and commercial excellence across the FMCG, food manufacturing and consumer products sectors in Africa. He brings extensive expertise in strategic sales management, route-to-market development, distribution optimisation, key account management, brand positioning and building high-performing commercial teams. Key achievements include 36% regional sales growth, management of more than 2,000 dealer and bakery outlets, and the development of three new export markets in West Africa.

How he can help

• Commercial & sales strategy
• Route-to-market & distribution
• Market expansion & business development
• Key account management & partnerships
• Brand activation & trade marketing
• Sales operations & team performance